Panduan Teratas untuk Mendesain Label Botol Madu Anda
Honey manufacturers may experience unique challenges when designing their container labels. With many industry standards and material options of different advantages, the options are practically endless. Luckily, Glassnow's work with honey businesses has allowed us to offer the guide below for your honey label design.
Daftar isi
Desain Label Guci Madu yang Baik Menghasilkan Kesan Pertama yang Baik
As discussed in our previous blog on eye-catching labels, a product's label is the first indicator of quality to a customer. For shelved products, aesthetic assessment is the first brand experience that most customers have with your product, and your label must capture their attention from the shelf in mere seconds. To do so, you must understand who that customer is, and what is important to them.
Pahami Pelanggan Produk Madu Anda
Knowing your customer and what they value is key when branding your honey. Pairing this with general eye-catching design tactics is the best formula for winning shopper attention.
With many health benefits culinary uses, customers choose honey for many purchases. FoodInsight.org reports that the top purchase drivers can be summarized in the following:
Harga
Bahan: Bersumber secara lokal, pemrosesan minimal, alami dan organik
Keberlanjutan: Diproduksi dengan cara yang berkelanjutan, pengemasan yang bertanggung jawab, dan penggunaan pestisida yang minimal.
These drivers speak to what's important to a customer's purchase. So, communicating them with content and imagery through the label design has become ever so important. Save shoppers time by sharing the important characteristics in an easy-to-consume way.
Ask yourself what values are important to you and your brand of honey? Which of the purchase drivers above can you claim to provide? Chances are, these are values shared by your customers, and ones that you can honestly speak to with your label.
Dengan fokus pada proposisi nilai ini dan pesan yang efektif melalui desain yang baik, terbang dari rak mungkin lebih mudah dari yang Anda kira.
Cara Mendesain Label Botol Madu yang Sempurna
Saat merancang label produk untuk industri yang sudah mapan seperti madu, merek harus tetap akrab dengan pelanggan yang kembali sambil menarik perhatian pembeli-pertama kali di antara para pesaing.
It's well worth the effort for honey brands to explore what does (and doesn't) work for the established industry. The most important things to consider are package-label fit, colors, imagery, brand story, values, and high-quality characteristics of your honey.
Gunakan elemen desain label yang terkait dengan madu
Sifat alami madu membawa banyak gambaran dalam pikiran:
Made by lebah
Created in sarang lebah sarang madu
Taken from bunga-bunga
Loved by beruang
Collected in tempat madu
Ini adalah fakta universal yang diketahui oleh produsen dan konsumen keduanya. Itu adalah fakta menyenangkan tentang madu yang dapat kita bicarakan dengan cara yang kreatif.
Utilizing a few of these images as part of your label makes it easy for customers to identify what product you are selling and what values matter to you. It can be as simple as featuring a bear in your label or making your label/jar in the shape of a honeycomb. The goal of featuring these is industri pengakuan.
Biarkan Madu-Kualitas Tinggi Anda Bersinar dengan Desain Label Sederhana
You can use imagery and iconography creatively to make it clear that your jar contains honey. Once your product can obviously be recognized as honey, it's time to set it apart from your competitors and achieve pengenalan merek. Hal ini sering dapat dicapai dengan melihat di luar industri Anda sendiri dan ke dalam tren orang lain untuk menemukan pilihan kemasan yang unik.
Salah satu tren terbaru hingga saat ini adalah desain kemasan minimalis. Gaya ini membiarkan produk berbicara sendiri dan menampilkan salinan gambar terbatas untuk menarik perhatian. Sebaliknya, mereka menggunakan detail tampilan mentah dari produk mereka untuk dijual kepada pelanggan.
For honey, this could mean clear glass jars that show the amber tones of your sweet product. Any colors or images here would be in service of the natural vibrance of your product, no distractions.
Written copy should always be minimal on a design, but newer label styles are taking it a step further. For obat alami products like honey, simply putting those words front center on your packaging shows customers exactly what they're looking for. These are the words on customers' minds when they're shopping so seeing them on your packaging can be an easy way to stand out.
Informasi untuk Disertakan pada Desain Label Paket Madu Anda
Jangan lupa ketika mendesain label madu Anda adalah informasi yang diwajibkan oleh hukum untuk dicetak di atasnya. Informasi semacam ini dapat menghabiskan ruang berharga pada label Anda, tetapi juga dapat membantu merek Anda tumbuh jika digunakan dengan benar.
Informasi Gizi FDA
The Food Drug Administration has certain requirements for selling honey in the USA. Meeting these is not only legally vital to selling your product but also important for consumers. Customers are more conscious than ever of what they're consuming, what it does to their bodies, and to our environment. Being open honest about what's in your honey can be a big selling point for customers looking for a product that has nothing to hide.
Kontak informasi
Just as vital as nutritional information, your business' contact information is important to feature all over your product label. This doesn't just stop at your phone number but includes fun things like social media handles.
Ini adalah kesempatan bagus untuk mempromosikan keberadaan online Anda!
Memberi pelanggan Anda berbagai cara untuk menjangkau tentang pengalaman mereka dengan produk Anda membingkai Anda sebagai perusahaan yang ingin terhubung. Koneksi ini sangat membantu untuk menjalin ikatan dengan pelanggan Anda dan memberi mereka insentif untuk berbagi Anda dengan orang lain.
Bahan Kemasan Madu dan Desain Label
While your honey label is the most communicative part of your overall packaging, it is only one part. When designing it you must think not only about the label, but the packaging itself. These two components must come together for a singular consistent experience for every customer, so it's worth exploring what makes them both right.
Selalu Pilih Kemasan Kaca untuk Madu
As discussed in our previous blog on glass vs. plastic packaging, plastic always runs the risk of compromising sensitive products within, whether through leaching moisture or chemicals.
Dengan madu, menjaga kelembapan adalah kunci untuk mengawetkan produk yang lezat. Impermeabilitas kemasan kaca memastikan tidak ada kristalisasi atau fermentasi produk lebih lama daripada alternatif plastik.
